There you are burning the midnight oil on a concept layout. Or maybe trying to draw up and issue that construction detail before the school run. Working working. You have your fees, you have your deadline. But what about your client? What do they know about your work? It’s their project but you act like it’s your project, caring for it, making it neater, sweeter and maybe even a little bit cheaper. Take a minute to sit down and write a letter. The client loves a letter. Say what you will do, what you have done so far. Tell her (or him) about it. They will feel included, they will see what hard work you are doing. They will trust you more and feel that they are getting value for their (very modest) financial investment in your services.
Sending an email instead might seem like a good idea, but it is not. The client will assume that you want an immediate reply and will use the opportunity to issue an ill advised instruction via their shiny smartphone. Unless you want to spend the rest of the day trying to put their idea to bed without upsetting them, do not reply – phone them and tell them what a good job you are doing.